Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.
Social media certainly plays one of the largest roles on mobile today, with about 2.5 billion people active on social platforms uploading and sharing images and videos daily. Content distributed on these channels not only allows brands to reach consumers, but it provides them with valuable insights into how to inspire them and, most importantly, converts them into customers. Yet future revenue growth for brands fundamentally resides in the images that consumers are sharing and consuming at scale on mobile — brands just have to find clever ways to unlock that value.
The first hurdle that brands must overcome is making sense of the data that mobile content offers by unlocking what was previously untrackable. Thanks to the rise of AI, the intelligence that lies within an image can be extracted, providing marketers with new insights in real time to help them understand consumer intent.