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What do you actually own when you buy an IoT device?

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We’ve all done it. The crappy service that leaves you fuming so you vent your frustration by writing a crappy review… a onestar review. That’ll show ’em!

I used to work in the kids’ online game world and you only ever got five stars or one star. Kids voted with their hearts, with little concern or grasp of empathy. In a more sage, grown-up world, star ratings are more evenly distributed. Five and four stars are the norm.

However, a snoop at Yelp’s rating data reveals that the fastest-growing star ratings are – you guessed it – one and five stars. We’re becoming less balanced and a little more polar.

So what? The service was poor and it’s your job to warn others, right? Damn right! It’s your opinion and, except for a few theatrical exaggerations here and there, it’s based on facts. What could possibly go wrong?

As it turns out, the answer is “lots” and, in the future, the answer is “lots and lots”. At this point, I should declare that I have some experience of the darker side of this world. I can’t go into too many details for legal reasons (no, really!).
Read more at http://www.campaignlive.co.uk/article/actually-own-when-buy-iot-device/1433139#DJ0zBiTE64Bac3w5.99

 

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