The Best CRM-CRM software has become a must have business tool for all companies ranging from newly emerging startups to enterprise level businesses.
Getting started on a customer relationship management software is a no-brainer, but picking the right CRM software that best meets your unique business needs is a challenge that every startup must overcome. The CRM market is a competitive one and there are literally hundreds of options for you to choose from. The software come in varied pricing tiers, from a few dollars a month to thousands of dollars for enterprise versions. The range of features that the CRM system comes packed with also varies greatly. The entry-level CRM gives you access to the basic functionalities while the advanced software come loaded with features that make use of technologies such as artificial intelligence and machine learning.
With so many options available at your disposal, how do you draw the line in the sand to decide the best CRM tool for your startup? Here is a guide to help you in making the crucial business decision to get a robust sales pipeline, close more deals and maintain better customer relationships.
Factors to be considered while choosing a CRM for your startup
1. Simplicity and ease of use
The decision of investing in a CRM software is a strategic one. The efforts go undone if the software fails to be adopted by your sales team. A user-friendly interface bolsters the chances of adoption of the CRM by the sales reps. An intuitive drag-and-drop design that is easy to use saves up on the initial training and development costs which is very vital in the early days of your startup.
Make sure that the CRM solution you choose allows for easy on-boarding of the users with a low learning curve and requiring minimal time and efforts.
2. Flexibility and Scalability
The sales process is unique to every business which necessitates the incorporation of flexibility in the software. The CRM that you choose should provide customization of the sales pipeline stages according to your needs. The customizability of the CRM allows the sales reps to adapt CRM according to their own requirements thus improving the sales efficiency.
Another important quality in the CRM software that is important for startups and small businesses is the scalability of the software. The software that you choose for your startup should have the inherent capability to grow as your company scales its operations. The future need and scope of the software must be considered before making the selection.