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A new app will pay you $11 a month to let it track every video you watch

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Would you download an app that is solely designed to track and report everything you watch?

OK, how about if it also paid you $11 per month?

That’s the offer that a new app released on Tuesday is making. Created by data collection startup Symphony Advanced Media, VideoPulse tracks any and all video consumption of its users through a Shazam-like passive listening program that hears what you’re watching and tracks it.

Symphony is trying to solve what has become a much-debated issue within modern media — how to properly measure who is watching video. The emergence of companies such as Netflix and Hulu have pulled viewers away from traditional television, a shift that has called into question the accuracy of traditional Nielsen TV ratings and other such audience measurements. Read more…

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