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7 Secrets Of Successful Analytics-Driven Marketers

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Marketing organizations are making major moves into analytics technology – many of them for the first time. For the best-of-breed companies, the results have been stellar, with major boosts in marketing effectiveness, ROI and revenue. But others struggle, due in part to problems integrating data-driven thinking across the company, and turning insights into decision-making actions. Here are some of the best practices for building an analytics driven marketing organization gleaned from companies that have earned recognition for analytics excellence in the marketing world.

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