Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right.
However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000.
This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure.
Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit potential.
Some of the intricate details they overlooked include the customer acquisition cost, conversion rate, and the target amount of monthly visitors.
The good news is that the marketing community seems to have learned its lesson. Conversion rate, monthly traffic, customer acquisition cost the stats that killed Boo.com are now some of the most watched metrics in analytics tools.
Furthermore, online brands are now unafraid to think outside the box and embrace new strategies to improve their selling performance.
To help you achieve the same results, here are some of the best tips you can follow:
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1. Leverage Customer Reviews
Nothing will ever be sold online without trust. It is the main driver that fuels every purchasing decision, especially in e-commerce stores that do not offer a “cash on delivery” option. Also, one of the best ways to build trust is to leverage User-Generated Content such as customer reviews.
When purchasing something online, 92 percent of consumers would rather trust word-of-mouth and recommendations from their peers than promo materials from a company. The quickest way to capitalize this is to encourage user reviews on social networks such as Facebook. Since most of your prospects’ friends are probably on Facebook, there’s a good chance that publishing reviews there will guarantee the best visibility.
You can also display customer reviews straight from your product or category pages. This strategy can increase sales by up to 76 percent, especially if you display authentic and insightful reviews. For this, you need a tool like MyRealKarma to collect reviews from E-commerce channels like Amazon, Etsy, and eBay into a single widget.
2. Reduce Abandoned Carts
Shopping cart abandonment is a common problem for e-commerce businesses. According to Baymard, there is a 68.63 percent average cart abandonment rate in some industries for 2016. That is most of your customers gone before they finalize a purchase.
Solving a high abandonment rate, however, is a complex task. Each client may leave for different reasons. For example, they may not have enough cash to close the deal or the online store did not offer their preferred payment option. Pay attention to customer feedback to learn how you can improve conversions. Additionally, you can send remarketing emails to shopping cart abandoners to give them another chance for conversion.
3. Customer Case Studies
What better way to improve trust and increase buyer confidence than to show your product in action? Customer case studies are in-depth posts or article series that can show potential clients the kind of experience they should expect. An excellent case study also includes tips and recommendations based on their firsthand experience.
Case studies receive excellent engagement because they follow a story, which relates to the problems that your target customers have. Of course, you can write a case study yourself with the participation of a user, but it is also a good idea to have professional bloggers and influencers and customers do it for you.
4. Create More Compelling Email Campaigns
Reaching your target audience through emails help, you establish an almost personal connection with them. Unfortunately, many marketers fail to deliver compelling emails consistently. In turn, they waste this marketing channel is incredible potential in nurturing loyalty and maximizing conversions.
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5. Use Instagram
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Other Related article – : 7 Powerful Strategies to Improve Your ECommerce Site.