Even with the best of intentions, sometimes the pressures to go faster cause us to get off on the wrong foot.
At the time these steps look like the perfect shortcut, only to turn into the dead-end of a maze, causing initiatives to stall in their tracks.
Analytics is no different. Here are four of the most common traps I see companies make with their analytics investment:
1. Walk, Don’t Run
In any endeavor, it’s often a good idea to understand where you are, and where you’re trying to get to before you get started.
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