CRM Statistics-Yet another day at the office. It’s already 1 pm and you still haven’t finished entering all your customers’ data into that confounded Excel table. You’re drowning in sales quotas and you can feel the judgmental looks your managers are throwing your way, as if this whole mess is your fault.
Thankfully, technology is making sure situations like these will soon become a thing of the past. With the development of CRM (customer relationship management) systems, managing all this customer data, communicating with other teams, and creating effective sales strategies is much easier. Unfortunately, implementing CRM systems does not always lead to success stories.
Check out our CRM statistics below to improve your business and avoid the stress of managing your customer data manually.
CRM Statistics – Editor’s Choice
- In 2008, 12% of the businesses that used CRM used a cloud-based CRM system. By 2017, that figure had increased to 87%.
- CRM revenues are expected to reach over $80 billion in 2025.
- Only 22% of companies using non-mobile CRM have met their sales quotas compared to 65% of those that do use mobile CRM systems.
- Companies that use CRM successfully have improved sales by 29%.
CRM Market Size Statistics
1. The size of the global CRM market was around $48.2 billion in 2018.
According to data from Gartner’s CRM market analysis, the market value of this software was $48.2 billion in 2018. This is a huge jump from the $14 billion of revenue this market had in 2010. Most CRM stats indicate that this trend will continue, especially because more and more companies are racing to implement CRM in order to stay competitive as well as to save time and money.
2. The global CRM market grew by 15.6% in 2018.
Gartner’s CRM research on the state of the market shows that the global revenue of the CRM market grew by 15.6% in 2018. Around 72.9% of total CRM spending was on SaaS (Software as a Service). SaaS refers to a method of software delivery in which a software is accessed online, rather than being installed on individual computers. SaaS is expected to grow to 75% of total CRM spending during 2019.
3. 91% of US businesses with more than 10 employees now use CRM.
As CRM Magazine reports, the overwhelming majority of American businesses that employ 10 or more people now use CRM. This is a good signifier that CRM is now becoming a must-have for all medium-size or large companies, as it can greatly reduce costs and improve efficiency.
4. Predictions suggest that the social CRM market will grow to $10 billion in value in 2019.
Social CRM statistics provided by Thomson Data reveal that the social CRM market is predicted to reach $10 billion in size this year. Social CRM represents an integration between CRM and social media platforms such as Facebook, Instagram, or Twitter in order to improve businesses’ communication with customers and anticipate their needs.
5. In 2008, 12% of the businesses that used CRM used a cloud-based CRM system. By 2017, that figure had increased to 87%.
The next step in CRM evolution is certainly cloud-based systems. IBM reports that in 2008 most businesses that used CRM systems – 88% of them – operated these systems on-site. Now, almost all of these services are being transferred to the cloud, which allows users to access them remotely. As a result, by 2017, 87% of companies that used CRM had transferred these systems to the cloud.