Challenges of CRM Implementation-Customer Relationship Management (CRM) is an approach to manage the company’s interactions with current and potential customers. This means that bу using particular software and techniques, businesses may engage with new clients and retain existing ones. CRM systems are specific software that may bе used to store customer data and make use of it. They help employees manage client relationships, gain valuable insights into business processes, and facilitate cooperation in the team.
With the predictions to reach $82 billion by 2025, CRM is considered to be the fastest-growing software market out there. Ten years ago it was a $14 billion industry for large enterprise companies or privileged businesses who were able to handle up to $20 000/year in CRM fees.CRM solutions are not just for large enterprise businesses anymore. What was once a cost-prohibitive technology has become affordable for any business, no matter the size. However, the majority of small and mid-size owners are still struggling to achieve their sales goals. Here are five reasons why it happens, even with implemented CRM.
Challenge 1: Absence of mobile CRM
Despite the fact that users access the majority of apps through multiple devices, CRM is thought to be desktop-only. The research conducted by Innoppl showed that 65% of sales who use CRM on their mobile devices achieved sales goals. If your company still uses a desktop-only version of CRM, check if it’s available on mobile.
Challenge 2: Relying on third-party CRM integrators too much
Companies are usually afraid to travel blindly in their CRM implementation process and ask freelancers or third-party integrators to add some functionality to their existing CRM solution.
The problem here is unpredictable results and additional expenses that may not be reimbursed with revenue. Many CRM owners know little to nothing about their CRM functionality and can’t reach out to the customer support to discover how to implement certain integration.
This results in spending much money, efforts and time on something that might not work.
Instead, do small research beforehand: tools like Zapier are specialized in connecting different software tools. So even if your CRM has a handful of native integrations, it can have hundreds of free third-party integrations available to users.