Marketing evolves constantly. Therefore, to have a marketing plan in place for 2017, you need to adopt the most updated strategies. With a successful marketing plan in place at the dawn of this year, you will be in a better position to efficiently allocate your resources, take steps for business promotions and growth, and be able to differentiate your company from the competitors. Check out 21 of the best ways to update your marketing strategy in the list below.
1. Content Marketing
Content marketing could be the most important marketing strategy for success. To create content that is relevant for your website, having blog categories or an on-site article directory is an excellent idea. Content that is fresh and helpful engages its readers and helps build trust as well as authority. It also attracts leads and converts them into sales. Repurposing great content will make people consume it more. A blog can be converted into an eBook and a webinar can be turned into a subscriber-only video — the possibilities to employ your creativity are endless. Guest blogging is also a good option to reach, inform and connect with new prospects. Meaningful blog commenting on other sites also gets you more traffic, free links and many new friends as well.
2. Videos and Visuals
Videos and visuals content marketing has witnessed an exponential growth in the recent years. Brands are looking to employ methods that enrich their digital storytelling to market their products. Photos, videos and infographics are important to bring experiences to life. Infographics on your website are a potent way to build external links, thereby driving more traffic to it. In the words of CMO Council, 65 percent of the senior marketing executives hold a firm belief that their visual assets in the form of photos, videos, infographics, etc., are key to effectively communicate their brand story.
3. Podcast Marketing
As a medium to market your business, podcasting can be extremely helpful and with the investment of little time and energy, your small business can build a following that is enough to leave your competitors behind. Podcasts allow you to talk directly with your audience that paves the way for you to forge deeper and personal connection with them.
4. Email Marketing
Email marketing continues to be an effective form of marketing for reaching out to the potential customers. To improve your email marketing, you need to segment your email lists, design your emails by keeping mobiles in mind and keeping the content simple and compelling. You must create a first good impression with your content marketing campaigns, as well as optimize them for the landing pages.
5. Disruptive Marketing
Disruptive marketing techniques need to be employed by keeping mobile as the dominant platform first. There should be more transparency in business-customer relationship. You should set a standard with the help of engaging content, more so the user-generated content, as well as by building social networking as an ecosystem to rival the original internet.
6. Social Networking
To effectively market your content using social media, you need to employ different ways, like adding visual appeal, use of catchy headlines, customization according to the platform, sharing at just the right time as well as posting multiple times, choosing the right platform to share, maximize your brand advocates and also better leverage the communities.
7. Using the Power of Curiosity
The generation of curiosity in consumers helps improve their motivation and boosts brand awareness that fuels their desire to find out more. However, the most important thing that makes customer curiosity newsworthy and interesting is that today, most marketers are making use of tools that turn curiosity into customer commitment during the whole customer journey.
8. Competitor Research
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