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2018 Tech Prediction: Cloud Platform Battle Goes To Next Level

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With Amazon (AMZN), Microsoft (MSFT) and Alphabet (GOOGL)-owned Google dominating the cloud-computing platform battle, those companies will seek to strengthen their respective positions through alliances with other major tech firms next year, market researcher IDC predicts.

“I think we’ll see those top three make some very interesting alliances and maybe even some acquisitions,” IDC Chief Analyst Frank Gens told Investor’s Business Daily, adding that “2018 will be a really interesting year.”

Gens says he looks forward to seeing how companies like IBM (), Oracle(ORCL), Salesforce.com (CRM) and Facebook (FB) position themselves as the trio of major cloud players scale up, he said.

Using the “cloud,” or employing third-party digital services via the internet, is the next major computing platform in the wake of the client-server age. And the major cloud infrastructure providers have amassed computing resources and Big Data capabilities that other companies can’t match, Gens said.

Competition among those big three will create opportunities for other major tech companies to extract favourable terms for cloud resources, Gens said. The deal-making likely will lead to partnerships where one cloud firm is named a preferred provider, such as the arrangement Adobe Systems (ADBE) has with Microsoft.

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Article Credit: Investors

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