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SAP Eyes Accelerated Cloud ERP Software Sales Through The Channel

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SAP is stepping up its efforts to sell its cloud-based ERP applications — SAP S/4HANA Cloud and SAP Business ByDesign — through the channel.

And one SAP executive, speaking Monday at the SAP Partner Summit that precedes this week’s Sapphire Now conference in Orlando, said the cloud ERP opportunity could exceed the pre-Y2K surge in ERP application sales that was a boon to SAP and other ERP software vendors in the late 1990s.

“Why is ERP cloud important? First and foremost because we are the leaders in ERP,” said Rodolpho Cardenuto, who as SAP’s President, Global Channels & General Business, is the company’s channel chief. “We entered this business 45 years ago and now it’s time for us to move our installed base to the cloud from an ERP perspective.”

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