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Radar – The next wave of disruption

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In the IoT industry, Radar  is the next wave of disruption which is bound to change the way we live our lives, operate our businesses and thus also how we build and deploy our technologies. Imagine how retail stores might use your location through your smart phone to send you special deals or offers if you’re near the store.  For example, a shopping app can send a push notification when someone walks into a Walmart or a Starbucks. Or, a travel app may to change the in-app experience when someone is traveling and at an airport. Or a delivery app can help track all the delivery drivers. And services like Amazon tie in to Radar tool to offer real-time location information to waiting end-customers. 

Shelves, which have sensors embedded in them, notify store managers when products are out of stock, which usually cost stores 4 percent of annual sales, according to Harvard Business Review. We believe Tools like Radar can help achieve it.

Shelves, which have sensors embedded in them, notify store managers when products are out of stock, which usually cost stores 4 percent of annual sales, according to Harvard Business Review.

With leading players like John Lewis and Benetton, using IoT solutions on the conept of Radar technology, one thing is for certain, such  solutions are becoming mainstream in business and inudstries such as retail is picking up fast.

Let us understand what Radar actually is …

Radar is the location platform for mobile apps. It provides tools that help app developers add location tracking and context to their apps and has mainly three products:

  • With Geofencing, Radar will tell you when a user enters custom regions ("geofences") that you draw on a map. Geofences can be circles or polygons, and they might represent stores, neighborhoods, or other regions depending on your use case.
  • Insights. With Insights, Radar will learn where a user lives and works, and tell you when a user is at home, at work, or traveling.
  • With Places, Radar will tell you when a user is at a place, a chain (e.g., Starbucks), or a category (e.g., airport), even if you haven't set up a geofence for that place.

Radar technology is used in many apps, including Warby Parker, Via, SeatGeek, Chick-fil-A, Raise. See videos how the technology was used by Via & by Raise.  App developers can use our iOS and Android toolkits (software development kits, or "SDKs") to add these capabilities to their apps in just a few lines of code. Building these capabilities from scratch can take weeks or months, but integrating Radar takes only a few hours.

Taking an example of the retail industry, unstoppable disruptive forces can cause reversals that are hard to believe. Since 2000, retail sector has seen many reversals. In 2016, Walmart reported its first annual sales decline since 1980, underlining the firm challenges it faces competing against Amazon. Target stores are merging with Kmart in bid to boost struggling chain; In 2000, Kmart was the third-largest US retailer, with $36 billion in sales; by 2014, its annual revenues declined by two-thirds while Amazon’s annual sales grew to $89 billion from about $2.8 billion over the same period. Only a 15-year-old company Alibaba, the market leader in China’s booming e-commerce business, now values more than $25 billion.

The next 14 to 15 years, will be even more disruptive and Radar based IoT solution is an undisputed force in this space.

Radar strongly believes that location is the future of mobile. We've had smartphones for over 10 years, but most apps are not location-aware in the ways that we describe above. Moreover, many companies in the location space are ad tech companies, like Foursquare and Factual. Radar wants to change this. Their priority is to help developers build great location-aware product experiences, and to collect and store location data in a privacy-sensitive way.

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