Oracle is making good on its promise to invest in NetSuite. We caught up with David Turner, UK Marketing Director for Oracle NetSuite at the Oracle Modern Business experience to discuss the details. Turner also posted a blog to reveal additional background in some of the investments.

Zach Nelson steps back

Turner confirmed that Jim McGeever, formerly NetSuite COO has stepped into the leading role at Oracle NetSuite. Zach Nelson, who was on stage at the Oracle event in London is now Executive Vice President Cloud Strategy at Oracle. Nelson is not going away and NetSuite is a vital part of the Oracle Cloud strategy. He is also a NetSuite evangelist so expect him on stage at SuiteWorld.

Oracle goes big in EMEA

International expansion for NetSuite was at times surprisingly cautious. They were content to establish channel partners in countries before committing to major investment. Last year they expanded the UK office and opened the first office in Amsterdam after they opened the EU data centre there.

With the deeper pockets of Oracle they are now making major investments in new regions. This is possibly higher risk but they now have the ability to allow a delayed return on the investment. This gives NetSuite the ability to expand rapidly and compete effectively against legacy solutions that already have presence in those markets.

NetSuite had already flagged that they would soon introduce a presence in the Nordics. With Oracle’s backing they are opening a full office in Stockholm to support the extensive partner network already in place. The office will include staff for sales, support, services as well as marketing.

There is expansion at the existing EU offices as well. In Amsterdam they are increasing the teams there significantly, recruiting sales, support, services and marketing functions. In the UK they are looking to double the number of staff. Recruitment for these staff started at the beginning of January. Expect to hear more about NetSuite soon.

Not just EMEA

There are similar expansions underway in both the US and Asia. The globalisation of the NetSuite OneWorld product means that it is can start competing in several local markets already. There is likely to be similar announcements about new offices in other regions soon. This is also just a first phase according to Turner. Once the expansion is complete one suspects further announcements will follow for other countries.

Major development push

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