Unfortunately, it is not always good news that brings people into the store. Follain often sees customers who have recently been diagnosed with serious illnesses like cancer. When patients are undergoing a harsh treatment that makes their immune system vulnerable, like chemotherapy, they are generally encouraged to stay clear of toxins in their creams and soaps, and research shows that over 90% of cancers are caused by lifestyle factors, including pollutants in products. “Sometimes, it’s the first time that they realize that chemicals in their skin care are carcinogenic,” Foley says.
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