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Microsoft plans summer CRM war opener against Salesforce

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Microsoft will this summer start mining LinkedIn as a CRM database using Dynamics 365 in a bid to challenge Salesforce.

Microsoft Relationship Sales Solution will be available from 1 July and combine Dynamics 365 for Sales and LinkedIn’s Sales Navigator Team Edition.

Prices start at a $135 per month, although if you purchase through Microsoft’s standard enterprise volume discounts you’ll pay less.

The integrated CRM tool is designed to let you mine LinkedIn for leads, make contextual recommendations and develop relations with contacts.

The announcement came as Microsoft claimed 500 million members – up from 450 million in October 2016.

Also announced Monday was Dynamics 365 for Talent, a series of HR modules for recruitment and staff management.

Several years back a saying was making the Silicon Valley rounds: “If you aren’t paying for the product, you are the product.”

That is, if you’re using a social network and paying nothing for the service, you are the asset it’s selling.

All the time you’re stuffing it with your info – date of birth, job title, career, likes, photos – you’re really increasing that site’s value to potential advertisers or similar.

Enter Microsoft and LinkedIn.

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