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How data analytics reporting is helping Fox Sports tone up its business ambitions

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Helping teams across Fox Sports understand what data they have and using it to not only solve business problems, but find business opportunities, has led the broadcaster to invest in Domo’s reporting analytics platform.

Fox Sports Australia manager of data platforms, optimisation and analytics, Ahmed Saeed, told attendees at the Domo City Tour in Sydney that the media broadcaster kicked off its rollout of Domo in September 2015 as a way of uniting and then tapping digital data sets that existed across the organisation. The ambition was to find “pockets of improvement” that assisted business decision making, he said.

One of the challenges most companies face is that data sits in different functions that don’t talk to each other, and there’s no synergy, Saeed said. At the same time, organisational leaders are trying to use data to solve business challenges and find opportunities, but lag time in getting insights from data is making it difficult to act in a timely manner.

“With this situation of constant disruption, we’re also seeing a mishmash in the supply versus demand side: Data’s production has increased insurmountably… and the demand side is not living up to expectations,” he said.

Saeed’s team sits within Fox’s strategy function and manages data analytics across the company’s 50 platforms, 70-odd per cent of which are linked to Domo.

“People don’t know what they want, or what they have, and when they have those different constructs, how do they solve business problems and connect those dots. Domo is a first step in that evolution that enables us to be on the forefront of understanding what type of data we have, then connecting it to the right side of the equation around business problems,” he continued.

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