Your site is great. You spent hours planning it, perfecting its look and feel and coming up with awesome content you know people will love.
So where are the readers?
Getting traffic to your site is one of the most challenging aspects of any new business or blog. You may think you’re doing everything right, but you might be missing some crucial elements
Here’s a list of 10 common reasons websites don’t get the traffic they should.
Reason 1: Your content isn’t as good as you think.
Don’t get me wrong – I’m not saying you’re a bad writer. But over the years, Google has gotten really good at knowing what will drive traffic and what won’t. While SEO utilization is extremely important, it’s not always enough. Try using short sentences and a lot of action verbs.
Remember, clear and concise writing is key to online content. No need for a lot of fluff.
Reason 2: Your content is good, but it doesn’t stand out.
While it’s virtually impossible to create 100% original content these days, the way you deliver it can be fresh and unique. Search engines are picky about site rankings.
If your content is the same as everything else out there, it’ll get lost in the masses. Try finding a unique voice and stick to it throughout your entire site.
Reason 3: Your social media presence is lacking.
Good content and nicely designed pages aren’t enough to bring in an audience.
These days, you have to take advantage of social media, and you have to do it effectively. A couple of posts each month on your site’s Facebook page aren’t going to cut it. You need to interact with your audience as if you know them personally.
- Post regularly
- Ask questions
- Reply to comments
Make your followers feel like you truly care about them.
Reason 4: You’re not taking full advantage of mobile browsing.
Face it – people don’t browse the internet solely from a PC anymore. If your site isn’t optimized for mobile browsing, you’re turning away tons of potential visitors. Nobody wants to browse a full-page site on a smartphone.
Pinching and dragging just to read a single paragraph isn’t inviting. Make sure your site’s responsiveness is set up for a variety of different devices, from the largest monitor, to the smallest smartphone.
Reason 5: You’re not utilizing guest posts.
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